Small business is big stuff around Indiana. From the Indianapolis Star the other day, I learned that 98% of Indiana employers qualify as “small” by the U.S. Small Business Administration standard of 500 employees or less. In my work as a professional ghost blogger, I’m dealing mostly with clients at the small end of “small”, […]
Remember the study about motorists noticing billboard ads only when they’re already in the market for that kind of product or service? Well, stuck in traffic the other day, I found myself being an exception to that rule, and, at the same time, proof of how true it is. I noticed this billboard for the […]
The Whale Hunting Women newsletter outlines a process for women to use when planning big changes in their lives. The first three steps are: Imagine, Investigate, and Invent. As a professional blogger, I’ve observed different business owners planning to add blogging to their business marketing plan, yet they have no idea what blogging is all […]
In the book “What No One Ever Tells You About Blogging And Podcasting,” Mikal Belicove, ghost blogger and blog strategist, defends the practice of ghost blogging. Most sports figures, music stars, celebrities, and politicians don’t write their own books. Belicove adds that it’s not only books that are ghost-written; most quotes from CEO’s and company presidents […]
The mayor of New York City proposes putting windmills on city bridges and on rooftops to help supply renewable energy to the city in the form of wind power. Neighbors worry about having unsightly wind turbines on street corners, but the city’s director of the Office of Long Term Planning and Sustainability reassured a New […]
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