Author and marketing guru Seth Godin says there are three types of blogs: cat blogs, boss blogs, and viral blogs. We’ve all come across cat blogs, which Godin describes as personal and idiosyncratic. From the looks of those blogs, you might say they were written purely out of the need for self expression, […]
Ari Hest gets it – blogging, I mean. Unlike me, though, Hest doesn’t blog for a living; he’s a singer and songwriter (see www.arihest.com) who’s taken on the discipline of releasing a new tune every seven days. Apparently Ari understands one of the cardinal rules for successful business blogging, namely frequency. He explains why, […]
The Indianapolis Star calls tribute bands “a bunch of fakers”, but adds, “They’re just giving the people what they want.” Copycat acts are making a big comeback these days, it seems. Here in Indianapolis where I live, there are dozens of tribute acts, imitating big names from Michael Jackson to Kiss and Guns and […]
“Branding” – we hear a lot of this popular marketing term, don’t we? Business owners put a whole lot of their time and money into creating a brand name, complete with a logo and other graphics, sometimes adding a motto or slogan. As a professional ghost blogger, I’m considered part of a company’s marketing team, […]
As a professional ghost blogger, I’ve taken my “one giant step” into the digital world. But entering my fourth decade as a denizen of the business world, I find face-to-face encounters are still my favorite flavor. The other day I had a delightful personal encounter with none other than the encounter empress herself, Susan […]
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