This month’s Hunt’s Headlines tip is a great reminder for content writers of every ilk: Read your copy backward. Huh? Reading backward forces you to focus on each individual word without the surrounding context, Hunt’s first boss taught him. Even though we have access to a stockpile of online grammar and spelling tools, […]
In Tuesday’s post, we discussed the importance of “bragging” to make readers aware of “what it takes to do what you do and how much effort you put into acquiring the expertise you’re now going to be able to use for their benefit…” The other side of “showing what it takes” involves how-tos and useful […]
Yeah, it’s more than OK to brag on yourself in your blog. Remember, online visitors searching for a product or a service typically have no idea what it takes to do what you do and how much effort you put into acquiring the expertise you’re going to use to their benefit. Hold on a moment […]
In an interview with AARP Magazine, William McRaven (the Navy Seal admiral who oversaw the Osama Bin Laden raid) talks about the wisdom of doing small things right. “When I was training to become a SEAL, we got inspected every morning. The instructor would invariably pull out a quarter and flip it into the […]
Content writers can take comfort in a quote by the editor of the Writer magazine of advice offered to novelists by E.L. Doctorow: “Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way. You don’t have to […]
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