Back in August, I used an advertising supplement to the Indianapolis Star named “Why 2 Buy Now†to illustrate the point that blogs are not advertisements, but more akin to “advertorials†(see “Why To Buy A Piano” Is Good Advice For Blogs). I had cut out and saved another page from that Star supplement, this […]
Can a small business, serving a niche market, benefit from having its own blog? You betcha. According to Chris Anderson, Internet marketing is absolutely different from anything that came before it. Anderson coined a phrase for blogging and other forms of digital marketing – The Long Tail. Originally the idea applied to the selling of […]
The Home Economics section in the Indianapolis Star a couple of weeks ago offered the welcome news that "Just because a dish is basic – or better yet – easy and affordable, doesn't mean it can't be fabulous." The Star went on to offer a list of 13 ways to cut energy costs. How-to lists, […]
As I drove home after a downtown meeting the other day, my eye was caught by four words on a billboard. My first thought was that someone had designed the perfect ad for my ghostblogging business. But, no, it turned out to be a billboard ad for Indiana University: “More brain, less drain.” Talk about […]
Dancing’s my favorite of pastimes, but now, Dancing With the Stars – (the sheer power of it – viewers’ eyes glued to the TV, cell phones in hand, dialing the local Arthur Murray for lessons) – that’s what I call dance marketing-with-machismo! Alas, I wasn’t invited to strut my steps on ABC, but I am […]
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