Entries by Rhoda Israelov

Blogs Can Give It Away And Sell It, Too!

Whenever my grandmother was dealing with a situation she thought was ambiguous, she’d remark, “I don’t know whether to use a fork or a spoon for that one!” Sometimes business owners embarking on a blogging strategy for marketing feel that same way. Their ambiguity about their blog seems especially keen when the business involves professional […]

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Ball-Bearing Blogs Go “Swoosh”!

“Hula Hoop was the granddaddy of all fads,” says the V.P. of marketing for Wham-O, the company that in 1958, its first year in business, sold more than one Hula Hoop for every two Americans alive at the time.  Fad’s the right description  for that early rush of success, because sales of Hula Hoops plummeted so […]

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Like Astaire, Your Blog’s A Composer’s Singer

Glamorous Fred Astaire was so far from perfect, it isn’t even funny, biographer Joseph Epstein (“Fred Astaire”, Yale University Press) explains fondly. At 130 pounds, with big hands, dumbo ears, and a toupee, Epstein points out, Astaire hardly fit the movie star mold.  And, when it came to all that elegant, debonair singing that went […]

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Local Theme Nights Are Like Living Blogs

Weekly music showcases are becoming quite the rage around Indianapolis.  For funk and hip-hop, it’s Wednesdays at the Jazz Kichen. Thursdays, it’s folk music at the Big Roots Show at Locals Only.  At Melody Inn, you can find Hillbilly Happy Hour on Fridays or punk rock on Saturdays.  As a professional ghost blogger, I can’t […]

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