Blogs are all about attracting attention and traffic, and when it comes to attracting attention, hip-hop star Kanye West’s a real master. Last summer, I posted a blog called Say It For You, Kanye West? after Sandra Rose claimed Kanye uses a ghost blogger. Last week, I blogged about a new controversy (see Do Kanye […]
My friend Bill Stanley sends interesting emails to all of us members of the Scientech group. His latest was about nuances of our English language, in particular the word "up". "Up" seems to have a greater number of meanings than any other two-letter word, and a greater number of functions as well – the dictionary […]
Sometimes marketing’s not about what’s it’s about, you know what I mean? We all saw an example of how that works when the surprise hit movie, "My Big Fat Greek Wedding" made a star out of Windex Glass Cleaner®. In the low-budget comedy film, Mr. Portokalos, the Greek family patriarch, uses Windex to cure everything […]
Hip-hop star Kanye West’s making blogging headlines – again. Last summer, I was just one among hundreds of bloggers with stuff to say about Sandra Rose’s claim that Kanye uses a ghost blogger. A professional ghost blogger myself, I understood Rose’s question ("How the h— does Kanye have time to update his blog so often?") […]
The inside back cover of a magazine I read caught my attention – a plain white page with four large-type words in the middle: THIS SPACE FOR RENT Small print on the page’s bottom corner explains the magazine is looking for an advertiser. What if you saw pages and pages of space, with these […]
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