The "Wizard of Id" comic strip is about politics, but bloggers can take a few lessons from its messages. In one episode, the subjects complain to their ruler, "We’re tired of your tap-dancing around our questions. Why is it your answers have nothing to do with what you’re asked?" Since the whole point of business […]
I like to quote the wise man who noted that everybody’s favorite radio station is WIIFM (What’s in it for me?). When online searchers arrive at your blog, you know they got there because they were looking for information about something you sell, something you do, or something you know a lot about. If the […]
Shakespeare’s question "What’s in a name?” has a well-known answer: “That which we call a rose by any other name would smell as sweet."Despite that famous sentiment, what we name things and people has mattered throughout history, and, as we’ll see, modern-day business blogs are no exception. I found out that “name days” are still celebrated […]
The blogosphere is enormous, with plenty of free space just waiting for your business blog, as I explained in For Business Blogging, This Space For Free. Everybody’s there on the Internet, it seems – blogging, reading blogs, commenting on blogs. You’re ready to get started, but how, you wonder, do you plan and execute a successful […]
Be careful when using the English word “canard”, because it has several very different meanings. As a professional ghost blogger who makes her living using words, I find the word “canard” relates to business blogging in at least two ways. One dictionary definition of “canard” is a false or unfounded story, especially a fabricated report. […]
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