Sometimes I think blogs are nothing more than online, personalized PowerPoint slides. Think about it. You’re making a business presentation, and the goal is to get across information in a way that engages the audience, in a format they can easily understand. That’s exactly the standard for presenting information in a blog. As with any […]
I’m searching online for information about something I need, and I’ve just clicked onto your business blog. You’ve got thirty seconds to convince me I’ve come to the right place…Use plain language, please. Ready, set, go! Karen Zwick, president of 1st Class Solutions, says the principal goal of plain language is to meet the needs […]
In recent blog posts I talked about making your viewpoint clear to readers of your blog (see Evel Meets Good Rapper-Blogger Kanye West). Now I need to follow my own advice on a somewhat touchy blogging topic… One big debate among bloggers and business owners is whether correct spelling and proper grammar really matter in […]
When it comes to blogs, staying small may be the best recipe for business growth. For one thing, to be an effective marketing tool for your business, your blog must aim at a specific segment of the market. That’s why, in Blogs And Podiums – Choose Yours Wisely!, I advised selecting just one area of […]
On occasion, I find the need to remind my ghost-blogging clients of the differences between their advertisements and marketing materials and their blogs. Business blogs exist to promote your expertise, products, and services, true, but in a manner much briefer and less formal than brochures, and a lot "softer" in approach than ads. The word […]
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