Herbert Spencer, who died in 1903, was the engineer, philosopher, and psychologist who coined the phrase “survival of the fittest”. (I’ll bet you thought Darwin made up that term – I know I thought so until I read the truth in The Book of General Ignorance.) An even more interesting detail I learned from the […]
Indianapolis realtor friend Katrina Basile sent me a newsletter with an article about speed cleaning my house. "Most of us like a clean house, with sparkling sinks and clutter-free coffee tables. We just don’t want to be the one to make them that way," the piece began. Funny, seems to work the same way with […]
I remember, back last summer, Indianapolis Mayor Ballard saying something I thought was really important. Of course, he was talking about the new Lucas Oil Stadium, not about blogs, but the reason Ballard’s statement comes to mind right now is that, as you’ll see, the principle’s the same for stadiums and online business marketing. "I […]
To get your point across effectively, advises Dale Carnegie, "compare the strange with the familiar." Carnegie tells the story of some missionaries trying to translate the Bible into the dialect of a tribe in equatorial Africa. The missionaries came upon the line "Though your sins be as scarlet, they shall be white as snow." Realizing […]
F.C. Tucker Company’s Realty News offers tips on smart spending, listing ways of getting the most out of every dollar without sacrificing quality. Several of these shopping and cooking tips can be applied to business blogging, which, properly used, can be a small business’ most cost- effective marketing tool. As just one example of old […]
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