Two advertisements for beer that ran on British TV appear to contradict one another, as related in a NewScientist book on trivia. Budweiser’s ad claimed the key to good lager is fast shipment from brewery to bottle to drinker, while the ad for Grolsch beer stressed the importance of a long conditioning period to improve […]
Daniel Finley, advising financial planners on managing their practice, poses the question: "What’s your purpose?" According to Finley, one thing that holds many advisers back from increasing their business strength is their business belief systems, which he defines as "what you believe about yourself, your abilities, the market, your firm, or anything else that affects […]
Fellow blogger Rick Short, Indium Corporation’s Director of Marketing Communications, says that, before beginning a business blog, it’s important to have a goal and then work backwards. When Rick started his corporate blog, he began with no fewer than four goals in mind: Gain market share Improve the company brand Learn from the customer base […]
A little more than a week after “springing ahead” for Daylight Saving Time, I’m still trying to catch up on all the social networking I could have accomplished in that lost hour… Wondering why we had to set our clocks ahead this month? Daylight Saving Time was invented by none other than the ever-thrifty Benjamin […]
David Markowitz blogs about food and drug laws, aiming to “provide timely and useful information to people working in FDA-regulated industries”. In fact, Markowitz refers to his site not as a blog, but as a “web portal”. Whatever you call it, in blogging for business, Markowitz has hit on a valuable strategy for drawing readers […]
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