Noted sales and business trainer Dan Kennedy likes taking a dare: Hand him any newspaper, he says, and he’ll find something he can use to promote his clients’ products and services. USA Today writes about the giant meteorites that struck the earth 250 million years ago? If you’re a house painter: “100 Million Year Warranty […]
Health advisers stress the fact "we are what we eat", but did you know "we are what we write"? Handwriting experts point to the relationship between personality and penmanship. Professional speaker and handwriting expert Theresa Ortega shared an astounding fact with me – amputees who must write with a pen held in their mouth or […]
In his book Words at Play, William Espy uses this little four-liner to illustrate some elements of effective writing: "The qualities rare in a bee that we meet, In an epigram never should fail. The body should always be little and sweet, And a sting should be left in the tail!" Some of those […]
New York Times reporter Stephanie Rosenbloom refers to "these desperate days in American retailing" when she describes the new wave-making machines being installed in some shopping malls as a way to attract customer traffic. Extreme-sports company Adrenalina distributes the Flow-riders, ten-foot tall wave machines that send 35,000 gallons of water gushing over a slope at […]
I have an alter ego in Canada, I learned the other day, and another in London. While my business, Say It For You, focuses on ghost blogging for business, Journalist Wendy Dennis, based in Toronto, ghost writes speeches and toasts for weddings, funerals, and other what she calls "seismic life events that require heartfelt eloquence". […]
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