Keywords are key in blogging, that’s for SEO sure! Searchers use words and phrases to hook up with you – IF you’ve used those in your blog post title and in your text. As is true of any tool, there are right and wrong ways to use keywords and phrases. Basically, "good" means natural and […]
For online searchers, nothing beats landing on a blog that has just the information, the products, and the services they were looking for. That’s doubly true when readers get the “people like me” effect, convinced they’ve come to the right place to talk with business owners who understand their needs. I think that’s why, back […]
If you’ve been thinking that some of the material in corporate blogs could’ve been covered on the company’s website, you’re right, say blogging mavens Shel Holtz and Ted Demopoulos. But using a blog provides a number of advantages, they point out, including speed, the ability for readers to comment, and a way to present information […]
Opinions differ on the optimal size for a blog post, with one "rule" I read being to keep the post short enough so that the reader needn’t scroll down the page. Having composed blog posts (both as a ghost and under my own name) numbering in the thousands, I’m finding it difficult to fix on […]
Finding a way to initiate a conversation is what blogging for business is all about. Blogging, as I’ve said many times before in these blog posts, is “pull marketing”, and the dynamics are almost eerily the same as with encounters at a bar. Potential clients arrived at your blog because they were searching for something […]
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