Bob Truett from Alabama wrote an interesting piece in his Mensa group’s newsletter about animal tails. Truett cites five purposes for tails: Balance: As the animal runs, leaps, or climbs, the tail helps it stay in balance. Temperature Control: In cold climates, an animal covers itself with its bushy tail; in warm climates, the tail […]
"The first mistake that an adviser can make is to come in with a solution before understanding the problem," writes Fred Barstein in Employee Benefit Adviser Magazine. "Start by asking what is working with the plan," is Barstein’s best advice. These days, many businesses are lightening up on traditional forms of marketing in favor of […]
Economist Joseph Schumpeter coined the phrase "creative destruction" to describe the process of new technology continually replacing the old. Nowhere is creative destruction more evident than in business marketing. "It’s a whole new ball game," say David Verklin and Bernice Kammer, authors of the book Watch This. Listen Up.Click Here. Blogging for business is certainly […]
When I’m talking to new clients about setting up their blog, I sometimes need to address their fear of giving away valuable information "for free". Those "giveaways", I hasten to explain, are exactly what makes blogs successful in positioning you, the business owners, as "go-to" guys and gals. Business bloggers can take a lesson from […]
Myth-busting is one of blogging’s best uses, I’ve found. First, correcting misinformation reflected in customers’ questions and comments highlights your own special expertise. Second, myth-debunking makes for engaging blog-reading!Just the other day, I read a fascinating "debunk" in the newsletter of Central Alabama Mensa. The article was about, of all things, plum pudding. Author Richard […]
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