Beginning strong is important for business blogging. Using key words and phrases in the title of the blog and early in the text shows readers they’ve come to a source of information that matches the inquiry they typed into the search engine. But, very much like a speech, where you have only a very few […]
Search engine optimization is the science part of the art-science mix inherent in blogging for business. The technical definition of SEO is "the process of improving the volume or quality of traffic to a web site from search engines or ‘natural" search results". Since eye-tracking studies have shown that searchers scan a page top to […]
Speaker and business consultant Dale Collie offers tips on "courageous leadership". Collie trains leaders "how to go from Klump Klump to Zoom Zoom". Collie’s referring to the unwillingness of some team members to embrace change, both change in general and new technology in particular. A lot of what Collie had to say hit the mark […]
Nothing like a good blooper in your blog to keep you humble, I must say. A week or so ago, intent on making a point about using business blogging to provide information rather than to sell products and services, I inadvertently provided some misinformation in my own Say It For You blog post! In my […]
"Search engines are the key to finding specific information on the vast expanse of the World Wide Web," explains Webopedia. There are robot-like engines called "web crawlers" and human-powered search engines that submit data to be indexed. Each search engine visits a website, reads the information on it, follows any links that connect that site […]
Follow us online!