Entries by Rhoda Israelov

Pare Down, Don’t Dumb Down, Your Blog

"A writer should always feel like he’s in over his head," says Pulitzer prize-winning author Michael Cunningham in O Magazine. Cunningham has advice for writers that I think all bloggers need to hear:  "You can’t bore people – ever!"We business bloggers love to write, but we sometimes forget online searchers don’t generally like to read.  […]

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Solve Problems In Your Blog

Solve a problem, own the customer, sales trainers like to say.  Come to think about it, all the inventions that make our modern lives possible grew out of finding solutions to problems. Mental Floss Magazine reminds us of four examples. Scroll back the 1830’s.  Elias Howe Jr.’s nightmare about cannibals attacking him resulted in his […]

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More Ways To Blog For Business

Sometimes I find my Say It For You blog posts taking on a "’Dear Rhoda’-advice-column cast.  (With 25 years of ‘Dear Rhoda’ financial advice columns under my belt, the format has a natural feel for advice on business blogging.) Today, I thought I’d model the post after the "More Ways To Save" section in last […]

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