"Creativity is a process", explainsVicky Earley of Artichoke Design, "and you need to give it the time necessary." Custom design, by definition, is created to the specifications of the project on hand, she adds, so that "How long will this take?" is the wrong question to ask. Creativity often "meanders, considers, ponders, and only then […]
Indianapolis-based money manager Keenan Hawke must have been reading my Say It For You blog posts on using unlikely comparisons to engage readers. One of Hawke’s recent Indianapolis Business Journal columns is titled "Investing Lessons A Turtle Would Love". While on vacation, the Hawke family had noticed a giant turtle crawling out of the ocean, […]
"Social media must be done well and consistently, and even then it may not work," warns Indianapolis Business Journal columnist Tim Altom, even as he acknowledges that "much of the Web market now arrives from Google searches." The smart money, he explains, is going to search engine optimization to get companies listed as far up […]
The other day, while I was making a presentation about business blogging at a meeting of the Sertoma Club of Carmel, Indiana, I was asked a question that brought me up short: “So, when blogging for business, do you just keep using the same material and maybe change one or two words each time?” (Though […]
When blog mavens Susanna Gardner and Shane Birley say "Keep it true", they mean bloggers should double-check posts for accuracy before making them live. "Like a newspaper writer or any other publisher, you should have a process you follow to make sure you’re publishing facts and not fiction," the two authors remind us. "Opinions are okay […]
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