As a blog writer, I couldn’t help notice WFYI’s magazine feature about Avon car dealer Terry Lee, and Lee’s approach to what he calls "the car buying experience". "We recognize that our customers’ first visit should be a fact-finding mission," Lee says. "So, right off the bat, we give them all of the information they’ll […]
Blog marketing maven Seth Godin says the first question every website designer must ask is "Do you want the people visiting this site to notice it?" That’s a subtle but essential question, says Godin, and the answer for most business owners, he says, should be a definite "no"! That’s because, if the user notices the […]
Barbara Weaver Smith of The Whale Hunters suggests business owners ask a lot of questions before putting time and effort into social media. "These tools require an investment of time, which translates into money – at least in opportunity cost.." It’s important to ask ciritical questions of yourself and your team, Weaver Smith concludes. As […]
by Tony Fannin, president, BE Branded"Beta format is superior to VHS, but it was VHS that won the marketing war. That’s why your VCR uses VHS tapes and not Beta." I’ve used this example many times when talking with clients who believe in the myth that if their product is superior, they will succeed over […]
According to David Meerman Scott, blogging at webinknow.com, one of the top five corporate blogging mistakes is failing to realize the importance of the "About" page. David finds that more than half the blogs he looks at for the first time lack a well-crafted place on their blogsite to tell the world who they are, […]
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