Entries by Rhoda Israelov

Retelling Your Marketing Story

  Of course they’ve heard it before, and reusing ideas is certainly nothing new, Toni Fitzgerald explains in the Writer magazine. “From Biblical stories to Homer’s Odyssey, conceptsget adopted and tweaked for the audience.” And just why do writers retell stories? to honor a work that made a big impact on them to amplify an […]

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Some Tasty Content Prompts

  Stuck finding new ways to present marketing content? No matter your content marketing topic, Poets and Writers magazine’s Aimee Nezhukumatathil suggests thinking in terms of food. At Say it For You, we think that’s a great idea – no matter what product or service you’re promoting, here’s our take on a few of these […]

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Blogging the Whys, Whats, and Talking Points

    Carmel Rotary and the City of Carmel, I learned from the Carmel Monthly magazine, are preparing to host the Deputy Mayor of Cortona Italy, Carmel’s new sister city. As part of an “authentically Italian experience”, titled Arte d’Italia, Attesti, a world-renowned pianist, will perform at the Palladium and at the Carmichael. Exciting cultural […]

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Blogging to Pitch, Query, and Propose

  Reading Amy Jones’ fascinating article “Pitch vs. Query vs. Proposal” in Writer’s Digest reminded me of the sales function of blog marketing. Just as writers need to capture the attention of editors, we aim to convert our clients’ website visitors into buyers. Not to strain a synonym or wax overly philosophical, book writers need […]

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