In his blog post "The Greatest Marketing Lesson I Ever Learned", Todd Brown shares an insight he gained from the late advertising and marketing guru Eugene Schwartz: To sell a product or service, you must market it differently depending on what stage of sophistication your market is in at the time. The idea is that, […]
At least according to blogger David Meerman Scott, the reason Obama won the U.S. presidential election is that he was first to embrace blogging and social media. Scott goes even further, saying "bloggers helped elect a president of the United States." Two weeks ago, I devoted my Say It For You blog post to a […]
"When you have the chance to speak to the buyer," advises Joe Takash in the September issue of Indy Magazine, "get to the point and remember that less is more."(Isn’t that exactly what I advised at the beginning of this week in my blog post about "lazy lobsters"?) Takash, founder of performance management firm Victory […]
The latest issue of Hunt’s Headlines is titled "Crustacean Couch Potato". It’s a spoof of a Maine restaurant one of Todd Hunt’s friends visited whose menu lists "Lazy Lobster" as one of the entrées. The waiter was able to clear things up. A "lazy lobster", he explained, is one that’s been removed from the shell, […]
You wouldn’t imagine Food Network would have much to say that’s useful for business bloggers, but, as I found out, you never can tell. An entire Food Network episode last week was devoted to hamburgers and the business of marketing them. The show was called “Heavyweights”, because it traced the history of McDonald’s and Burger […]
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