"Links are the lifeline of blogging," says homeschoolblogger.com. Inbound links to your blog are tracked by "web crawlers" and help your blog move higher on search engine pages, SEO mavens explain. Today, though, let’s talk about different kinds of outbound links, and the different ways those can in fact serve as lifelines to your blog. […]
Five times as many people read headlines as read the body copy, "Father of Advertising" David Ogilby taught. Blogger and book reviewer Brad Shaw tests headlines against three Ogilby to-do’s: The headline promises the reader a benefit The headline contains news The headline is conversational Business bloggers can take all three of these tips from […]
Taped to the reception counter at the Tom O’Brien Chrysler dealer’s showroom was a poster that immediately caught my eye: "125 Ways You Can’t Tell the Difference", the headline read, referring to pre-owned autos versus new vehicles. Having just this month blogged about the power of using numbers in blog post titles to engage readers’ […]
FutureNow‘s Brendan Regan has something to say about online persuasion that business owners need to hear, at least if they want their business blogs to work. The way Regan puts it, we need to learn "how to optimize a marketing outreach from the driving point to the landing page, and on through to conversion." I […]
A favorite lunch spot for me is the Illinois Street Food Emporium in Indianapolis. Well, the other day, besides a very tasty salad and soup lunch, I got something extra in the form of ideas about ways to use blogs to drive business. Here’s how it happened: Waiting for my number to be called, I noticed […]
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