Driving along between business appointments the other day, I heard a radio commercial that I thought could be the perfect primer for blogs. In just a couple of short seconds, I was informed that Porter Paint is better in the four ways that count: Better products Better technology Better service Better results I’ve said it […]
Business consultant and coach Lois Creamer’s positioning statement™ is an elevator speech with a plus. If you’re at all interested in building your business, says Creamer, you’d better polish up your own positioning statement post haste. A positioning statement™ promotes you by concept – who you are and what you do – and (here’s where […]
"Simple is better" could become 2010’s most powerful marketing mantra, according to Bruce Horwitz of USA Today ("How Many Ingredients In This Scoop?"). Horwitz explains that consumers these days want to know not only what’s in the stuff they eat and drink – they want to know what’s not. Simplicity’s an apt mantra for business […]
We ghost bloggers are marketing specialists, to be sure, but, at least for me, a lot of the pleasure of my profession comes from working with words. Whether I’m reading a newspaper article, skimming through a magazine during my pedicure, or even taking notice of billboard slogans, it gives me a special kick to discover […]
Restaurant reviewer Lou Harry generally avoids using exclamation points in his writing: "I figure if the sentence is dramatic enough, the exclamation point isn’t necessary," he says. To test this theory in restaurants, Harry’s devoting this month to visiting restaurants with exclamation points in their name, pronouncing Zionsville eatery Oobatz! more than worthy of punctuation […]
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