Entries by Rhoda Israelov

Blogging’s Big Four

The old saying about a chain being only as strong as its weakest link is certainly true of blogs.  Each time you publish a post, that post becomes the newest link in your blog chain. Actually, it becomes the first link in your blog chain, because all your posts remain on the Internet, appearing in […]

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Professional Ghost Blogger Weighs In: Should Each Business Blogging Client Be A One-And-Only?

Sales trainers speak of having a "unique value proposition". Marketing guru Jim Ackerman recommends that each provider of products or services be able to complete this sentence:  "I am the only…………".  Business coach Lois Creamer advises being crystal clear about who you are and what you do – and creating a "positioning statement"™ to tell […]

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The Nesting Instinct Of Blogs

"Birds do it, bees do it.  Even little tables do it," says Indianapolis home décor maven Sally Falk Nancrede. Nesting, Nancrede means, but as she explains nesting, she may as well have been referring to blogs.                                                               Nancrede describes nesting tables as "smaller, lighter in scale, and more flexible than big-box cocktail tables that permanently anchor […]

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In Blogs, One + One + One = Infinity!

Understanding why blogs beat websites hands-down when it comes to winning search engine rankings is a matter of simple addition. See, if a searcher is using a particular phrase in asking a question or looking for a product or service, the search engine wants to make as close a match as possible between the question […]

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