Every holiday is a marker, however you look at it, and it’s hard to resist tallying along with the toasts. In my introductory blog post, "How Say It For You Was Born", I posed a question: "What qualities make for a great ghost blogger?" I put "drill sergeant discipline" near the top of the list, […]
Indianapolis Business Journal technology columnist Tim Altom isn’t a fan of "Power Point fashionistas" who use all the animation trickery the program can provide. "Too much, too fast, too self-conscious" is how he describes many of the presentations he’s had to sit through. I couldn’t agree more, as I brought out in "Blogs, Like PowerPoint […]
by Tony Fannin, president, BE Branded I know that in today’s economic environment, most businesses are cutting back in many areas. Unfortunately, the first area to get cut is marketing and advertising. Excuse my French, but "How stupid is that?" Do you really think that telling less people that you exist, what value you bring, […]
Social media consultant Jason Falls is a self-proclaimed purist-turned-realist when it comes to blogging for business. Falls admits he may be falling from social media "grace" (which consists of engaging readers in "conversation", but never outright asking for the order), because, when he’s discussing with business owners why they want to use social media, the […]
by Tony Fannin, president, BE Branded This blog is a bit different, though, in the end, it is about branding. The news about Tiger Woods is all over the media. His transgressions are becoming more and more public. His image and personal brand is taking a hit. Almost all of the marketers who are using […]
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