Talk about an "in a nutshell" summary of a big topic in a few words! Randy Kaipaniolo, commenting on David Meerman Scott’s explanation of social media marketing, brings it all together by naming four ways for businesses to gain attention: You can BUY it (advertising)You can BEG for it (media PR)You can BUG people (sales) […]
I don’t make a practice of forwarding any of the joke-list email messages that, after circulating around the globe, spreading from distribution list to distribution list, seem to want to set up housekeeping in my inbox. (Enough with the jokes and puns, already!) Over the holiday weekend, however, I received a message which, while undeniably […]
Hard to believe, but my little professional ghost-blogging company, Say It For You, is celebrating its third New Year’s today! The company’s work product, some 2,000 unique writing selections, can be found in clients’ corporate brochures, on client website pages, in press releases and even letters to the editor. Primarily, though, our pieces populate the […]
Sometimes we role play, my career mentees and I. At Butler University College of Business, where I serve as an Executive Career Mentor, one of my functions is helping students prepare resumes and train for job interviews. One favorite technique I use is to instruct students to imagine me as a rather hard-boiled Human Resources […]
“Damaged furniture needn’t mean one-way trip to junkyard,” is Angie’s advice in the Indianapollis Star. Photos accompanying the article demonstrate key steps in upholstering a chair. Side by side with the Angie’s Advice piece featuring interviews with two local upholstering professionals is one from Consumer Reports Money Advisor on fixing furniture – or anything else, […]
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