If anybody’s got a keen sense of what an audience wants, it has to be singer/actor Mel Tillis, who’s been onstage for the past fifty two years. Now age 77, Tillis is still going strong, performing 100 or so live shows each year, according to a recent article in Speaker Magazine. Today Tillis performs at […]
Seasoned professional speaker Michael A Podolinsky, CSP, says to speakers, "Stick to your knitting. In an attempt to impress the audience when you do a big presentation, don’t change what you have been doing…", he says. CVTips.com comes at the issue from the other end, advising job seekers to learn about the corporate culture of […]
Mature businesses face challenges different from the ones new businesses need to overcome. In the course of my work as a professional ghost blogger and coach for business blogging, I've found it's the same with new bloggers versus seasoned business bloggers. Keeping content relevant and fresh is an ongoing challenge in marketing of any kind, […]
Customer service expert Sheldon Goldstein teaches companies how to get the most actionable information out of customer surveys. There are two clincher questions that ABC Company can use to take its own customer service "temperature": How likely are you to purchase from ABC again? How likely are you to recommend ABC to friends and family? […]
Nowadays, apparently, it's OK (or at least legal) to knock a competitor by name. "Tropicana imports some of its orange juice," the Florida's Natural announcer hastens to inform TV audiences in no uncertain terms. Leaving nothing to implication, he follows up with a question, "So why would you ever choose anything but Florida's Natural?" Blogs […]
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