Entries by Rhoda Israelov

Are You Targeting Cat Owners or Dog Owners?

  Reading through the Harvard Business Review the other day, I discovered a startling piece of scientific information that content marketers need yo know: Cat owners are more cautious consumers than dog owners! Professor Xiaojing Yang of the University of Southern California explains that consumer behaviors are driven by two opposing mindsets: a promotion focus […]

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To Be Original, Be Well-Versed

  “Originality is important for publication, and to be as original as possible, you have to be well versed in what has already been done,” Ran Walker, author of 28 books, tells writers in a Writer’s Digest piece. With millions of people working in the horror novel genre, for example, “it’s easy to go for […]

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Behind Each Marketing Content Piece Lies at Least 1 of 5 Key Interview Questions

“Interviews are a vital aspect of nonfiction writing,” Don Vaughn explains in Writer’s Digest. He’s discovered five questions that “help add detail, color, and heft to our work”. At Say It For You, we’ve learned, these same questions inspire content marketing, as business and practice owners “introduce” themselves to their potential buyers. 1. What was […]

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Interviewing Questions for Blog Posts

Interviews are a vital aspect of nonfiction writing, Don Vaughn explains in Writer’s Digest. and freelancers often turn to subject matter experts or to everyday people with unique experiences, perspective, or opinions. Vaughn suggests five key questions be posed to interviewees: What was your inspiration for…..? Why is your accomplishment important? What were the greatest […]

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