Entries by Rhoda Israelov

Blog To Add To What They Already Have

Sales people who upsell and cross-sell say doing that adds up to 30% to their revenue, Sophia Bernazzani of Hubspot relates. Cross-selling, she explains, encourages the purchase of an “extra” in conjunction with the primary product, while up-selling offers an upgraded version of the product a prospect has just agreed to purchase. This very wisdom […]

Facebooktwitterredditlinkedintumblrmail

Best Content Marketing – Both Empathetic and Authoritative

  “To position yourself as the guide for your customer needs,” says Donald Miller in Marketing Made Simple, ” you need to express empathy and demonstrate authority. Together, empathy and authority make a powerful one-two punch, while, Miller cautions, “empathy without authority falls flat, as does authority without empathy.” On a website, Miller suggests, there […]

Facebooktwitterredditlinkedintumblrmail

It’s Your Rant, But It’s All About Them

l A “rant”, (venting a complaint in an angry, loud voice), is defined in the Oxford English Dictionary as a “a high-flown, extravagant, or bombastic speech or utterance, a piece of turgid declamation, a tirade.” While oral tirades are still with us, Daniel Seidel writes in Slate, the last decade or so has seen more […]

Facebooktwitterredditlinkedintumblrmail