One in five media journalists lives in New York, Los Angeles, or Washington D.C., the New York Times reports. “This is a huge loss for regional journalism as local stories—what’s happening in our own communities, towns, and regions, is arguably the most important for our everyday lives,” Alison Hill mourns in Writer’s Digest. “One […]
Out of new ideas? Rewrite the same piece using another POV (point of view), advises Mariah Richard in Writer’s Digest. Richards suggests a variety of same-but-different approaches, including: If you told the story in first person, try telling it in third person. Start with what was the conclusion in your first piece, follow with […]
“Jumping in on the ‘National Days’ hype can be a great way for your business to spread awareness about a cause, as well as being a great tool for marketing and really boosting those engagement rates.” Polly Oakes advises in Remarkable Commerce. So right. At Say It For You, we teach, tying blog content to […]
In a Schwab benchmarking study for Registered Investment Advisors, it was found that firms who had documented an ideal client persona for targeting their marketing efforts attracted 42% more new clients. “In order to drive growth over the long term, any company has to understand what type of person they are perfectly designed to […]
This week’s Say It For You blog posts are based on the book What Makes Flamingos Pink, by Bill McLain, “a colorful collection of Q & A’s for the unquenchably curious”… One thing it’s always a good idea to include, I tell content marketers, is interesting information on topics related to their business or […]
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