Entries by Rhoda Israelov

Does it Cost More to Make a Blog Post Than a Blog Post is Worth?

“Does it cost more to make a penny than a penny is worth?” is just one of the many questions asked in Great American Trivia, by Publications International. Ltd. The answer – yes, in fact, it does! But don’t look for the penny to disappear anytime soon, the authors predict- more likely it will “change […]

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Blogging – Not Just for Breakfast Anymore

Identifying new uses for a product can increase usage frequency and even convert current nonusers into users. Both are aspects of a market penetration strategy, David Stewart observes in the Branding Strategy Insider, offering as an example an advertising campaign for orange juice: .”It’s not just for breakfast anymore”, a slogan that represents an effort […]

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In Content Marketing, Hit Anything But the Ball Out of the Park

“Cliches begin their lives as imaginative expressions and comparisons,” explains Richard Lederer in the Mensa Bulletin. But then, after repeated use, those phrases become trite, hackneyed, and lifeless, he explains. For example, Lederer reminds content writers, you might hit: the bulls-eye the spot the ball out of the park the nail on the head But […]

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Infuse Your Content Marketing with Freudenfruede

  “Finding pleasure in another person’s good fortune is what social scientists call freudenfreude,” Juli Fraga writes in Reader’s Digest, “describing the bliss we feel when someone else succeeds even if it doesn’t directly involve us. Freudenfreude can “foster resistance, improve life satisfaction, and help people cooperate during a conflict”. When it comes to content […]

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Content to Win Search, Not the Lottery

“There’s no shaking it. Your chances of winning the lottery are extremely slim.” The Associated Press patiently explained after the Mega Millions jackpot had climbed to more than a billion dollars, the largest in U.S. lottery history.” (Since the article was published, someone in Florida did, in fact, win the jackpot.) There’s a long list of […]

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