“Secondary characters add depth and interest to the world your main character inhabits, helping to make the tale more memorable,” Ellen Bulkema writes in the writersinthestorm blog. As a source of support for the protagonist of a novel, secondary characters can also be used to present an obstacle or challenge, or to serve as […]
Involve employees in your blog – show the faces of the people serving your customers.
“From turtle doves to lords-a-leaping, the price of the ’12 Days of Christmas’ just hit a record high,” CNN observed in what I found to be a wonderfully effective use of an unlikely comparison to make an important point. In fact, every year, PNC Financial Services publishes the Christmas Price Index, measuring the average change […]
Enhance your blog with Acronyms, Analogies, Anecdotes, and Alliteration.
Boxing Day is January 2, a chance to put all those New Year’s resolutions into practice.
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