At a recent Westfield Chamber of Commerce meeting, I heard Spencer Russell of the American Bank of Freedom talk about his work with applicants for SBA loans. All too often, Russell lamented, individuals asking the bank for Small Business Administration-backed loans fail to qualify for help simply because they fail to prove their concept […]
“If you understand something but can describe it only in complex or jargony language, you’ll reach just the subset of people with expertise in the topic,” Frances X. Frei and Anne Morriss write in Harvard Business Review. Instead, they advise corporate leaders, “When your organization needs to make a big change, stories will help you […]
“To help busy readers quickly absorb and apply the concepts, the feature-length articles in these collections also include short ‘Idea in Brief’ summaries,” the editors of Harvard Business Review’s Special Issue explain, referring to the “text box” found in each long article.. What are text boxes? As the Style Manual teaches. in technical or long-form […]
“Even if you’re not a man of words, you probably agree that plumbing slogans can make a huge difference in advertising your business and attracting customers,” Or Rozenberg writes in Workiz.com. Among the examples Rozenberg offers are “Let us do your dirty work”, “Don’t let your money go down the drain”, and “Got a leak? […]
Before browsing through a magazine handout at the grocery store called alive.com, I’d never heard the term “immunity debt”, and curiosity led me through an entire article by Dr. Gillian Flower. The thesis – our immune systems need exposure to viruses to protect us from infection, and lower exposure to others through the pandemic may […]
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