In Telling What You Have to Offer, Show Them Who You Are
A letter from the editor of Wine spectator magazine serves as an important reminder to – and how to – voice one’s opinion in marketing content.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
First, Offer Readers the Right Questions
Before offering solutions, offer readers the tight questions to ask.
Society-Happens-Here Content Marketing – Thanksgiving Food for Thought
People are looking for leadership and guidance, and expect business owners to comment on societal changes affecting thein industry or profession.
Convey the Concept through a Warm Human Storyteller
Brands must prioritize people, not products.
Tell Them How You Ship the Diamonds
Differentiators, or USPs clearly demonstrate your differences from your competitors.
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