It’s the Chef, Stupid, Not the Food or the Decor
It’s more important to highlight the people behind the business than the products.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Does Fact-Finding Break Trust or Make It?
The main purpose of a financial advisor’s initial meeting with a prospect, as it’s currently conducted, is to gather facts and information that will help the advisor create a financial plan for that high net worth prospect, Ari Galper writes in Advisor Perspectives,. Problem is, Galper points out, in any sales context, until the […]
In Marketing, Punctuation Matters — a Lot!
In marketing, punctuation matters – a lot!
Font Size Counts in Cars and Content
More than two million Tesla vehicles are being recalled because of font size?? It’s true. According to the National Highway Traffic Safety Association, a recent safety compliance audit revealed that on a number of 2012-2023 models, the brake, park, and antilock brake warning lights have too small a font, making critical safety information […]
Grounding Yourself in Purpose
As writers, we can focus on ideas and phrases that “stick in our minds” to motivate our continued efforts to motivate readers.
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