In my last post I took inspiration from Nuvo editor Laura McPhee, who devoted an entire section of the paper to highlighting NUVO alumni, people who had worked at Nuvo, then departed for “better things”. From my vantage point as a professional blog content writer, I thought McPhee’s idea was fabulously innovative. Sure, many […]
“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”. What a captivating notion, I thought, reading that […]
“My TV prompts me to do updates, but I often ignore the requests. Is that bad?” That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]
2.8 billion. That was the entire headline – “2.8 billion” of an article in the March issue of Consumer Reports Magazine. How could you not want to find out more? The first paragraph of the article consisted of three very short sentences: “That’s how many robocalls – computer-generated calls – were sent to Americans in […]
“Blogs are owned media. Your blog content is yours,” Says Heidi Cohen of SocialMediaExaminer.com. But is it? “They say imitation is the sincerest form of flattery. Yet, on the Internet, some people take this type of compliment way too far,” laments Nick Schafferhoff of torquemag.io, and “copied content runs rampant online.” Schafferhoff’s referring to duplicate […]
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