To optimize your blog content, Lindsay Kolowich of Hubspot advises, focus on one or two long-tail keywords that match the intent of your ideal reader. In other words, optimization is not about incorporating as many keywords into your posts as possible (that actually hurts SEO), but about answering the intent of your visitors […]
Whatever the conventional wisdom is, Brute Squad coach Ariel Jackson begs to differ. “In order to progress, we need to stop automatically accepting conventional wisdom as dogma and train ourselves to explore nuances and identify new approaches,” Jackson says. There’s something very appealing and curiosity-stimulating about contrarian content, and, whether it’s business-to-business blog writing or […]
In my last post I took inspiration from Nuvo editor Laura McPhee, who devoted an entire section of the paper to highlighting NUVO alumni, people who had worked at Nuvo, then departed for “better things”. From my vantage point as a professional blog content writer, I thought McPhee’s idea was fabulously innovative. Sure, many […]
“We have a lot to be proud of after 28 years of publishing a weekly newspaper,” Nuvo editor Laura McPhee wrote. One of the things McPhee is most proud of, she adds, is the NUVO alumni, people who worked at Nuvo, then went on to “better things”. What a captivating notion, I thought, reading that […]
“My TV prompts me to do updates, but I often ignore the requests. Is that bad?” That question was the headline of an article in the March issue of Consumer Reports Magazine. Think about that tactic for a moment as applied to blog marketing – using a customer question as a headline, then using […]
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