When exactly do “the cows come home”? And who was the first person to “steal someone’s thunder?” Who would ever put a cat in a bag? Writing in Reader’s Digest, Jacopo Della Quercia shares the history of several colorful expressions that are part of the English language, but which have “lost the connection to their […]
A couple of years ago at Say It For You, I began calling attention to the idea of using certain literary devices in business blog titles with an eye to making them more “catchy”. In addition to alliteration, a second creative writing technique is “threesomes”. The same Fortune magazine that used those ten alliterative […]
Remember the two old tongue-twisters “Peter Piper picked a peck of pickled peppers” and “She sells seashells by the seashore”? Those two sentences are actually extreme examples of a creative writing technique called alliteration, in which you repeat the same letter or sound at the start of nearby words. A couple of years ago […]
More data in business blog posts may not be the best way to persuade readers and to overcome skepticism, Jeremy Porter Communications teaches, because “those who make the most emotionally persuasive arguments win.” Both this week’s Say It For You posts are focused on Jeremy Porter’s “Nine ways to create an emotional connection”. On Tuesday […]
In writing business blog posts, giving them more data may not be the best way to persuade and to overcome skepticism. That’s a lesson Science News editor-in-chief Nancy Shute needed to learn. One of the first inclinations of scientists and journalists, Shute observed, was to shower skeptics with facts, sure those skeptics would “get it” […]
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