There are two types of titles, I realized, browsing the business section at my favorite local bookstore: 1. The “Huh?s” need subtitles to make clear what the article is about. 2. The “Oh!’” titles are self-explanatory. Whether in a book or a blog post, the title serves as a “tease” to get a browser to […]
As humans, we tend to crave to be “understood”. Sometimes, though, due to the Barnum effect, (named after famed manipulator and circus man PT. Barnum), we tend to give high accuracy ratings to descriptions of our personality. We believe we are being understood and that the descriptions (the “fortune”, the horoscope, the reading, the assessment) […]
“Knowing the audience for a particular essay is important because it determines the content that will appear in the writing,” the Ames Community College Online Writing Lab teaches. “In other words, having a focused topic is important, but having a specific audience is equally important.” My professional speaker friend Karl Ahlrich found out the importance of this advice – the hard way. Addressing […]
“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell. What should the salesperson do? Agree, then clarify, is his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]
“Links – you need ‘em,” writes Amy Lupold Bair in Blogging for Dummies. On a blog, the author explains, links are part of the resource you are providing for readers. Collecting links around a topic or theme helps to inform or entertain your blog’s readers. If you’re not only providing good content yourself, but […]
Follow us online!