There’s a reason the cover of Consumer Reports has a picture of a cow on the cover of this month’s issue, along with this very compelling question: “What’s Really In Your Meat?” Titles catch the eye (that one certainly did mine) and set up readers’ expectations for what kind of content they’ll find if they […]
Laurie Hazard and Jen-Paul Nadeau wrote Foundations for Learning because they were keenly aware that many first-year college students have personal development issues. It’s often not intellectual failings that affect achievement, the authors understand, but “attitudinal variables and personality traits”. Simply put, these authors understand that before their audience can be expected to respond […]
Numbers that can be expressed in one or words should be spelled out, while figures should be used for larger numbers the Purdue OWL advises. Following that guidance, you’d express ”two million dollars” or thirty-one years in words, while writing “126 days”. There’s a very good reason, however, that most magazine editors and blog content […]
“One of your most important concerns is just how much knowledge, experience, or training you can expect in your readers,” David McMurrey teaches in Audience Analysis – Just who are these guys? If you expect some of your readers to lack certain background, do you supply it in your document, he asks? If you […]
Just why do companies blog? Susan Gunelius, author of Blogging All-in-One for Dummies, offers a list of reasons: to build brand awareness to network with other businesses and experts to build relationships with existing and potential customers to boost sales to communicate marketing messages to learn more about their customers to manage reputation to […]
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