There are several similarities between the skills a speaker uses in giving an effective talk and those we bloggers use to write effective business blog posts, I was reminded just the other day, listening to estate planning attorney Rick Randall address our group at the Financial Planning Association. What’s In It For Them? Just a […]
“Most advisors don’t spend their day thinking about how to jolt their clients, but I do,” asserts Certified Retirement Coach Robert Laura, writing for Financial Advisor magazine. A former social worker, Laura claims the way people respond to the various things he says and asks provide valuable clues as to how to work with them. […]
Putting a summary or conclusion at the beginning of a piece of writing certainly sounds like a strange thing to do, but that’s exactly what Brandon Royal advises in The Little Red Writing Book. The pow-opening-line idea I teach in corporate blogging training session focuses on that very sort of “descending” writing structure. Given the notoriously […]
It seems content writers either love or absolutely abhor those little dots. Jon of Presentation Advisors, for example, is antipathetic towards bullet points in PowerPoint presentations. When we use bullets, we tend to lump ideas together on the same slide without giving any one of those ideas a chance to shine, he says. Myself, I’m kind of […]
Earlier this week, I discussed personal, “Can’t-Leave-the-House-Without-It” – type blog content writing, inviting readers’ personal involvement in the subject. The question is: does that very personalized type of content work as well in business-to-business marketing? Is business-to-business marketing really different from business-to-consumer? Masterful Marketing.com’s blogger Debra Murphy certainly thinks so, listing at least four key differences: […]
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