Are Your Marketing and Sales Teams on the Same Page?
In this guest post, Jon Rotenberg discusses the sales cycle.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Sharpening Your Content Creation Saw
For content creators, “reading around” is a key piece of the process.
Don’t Lead Readers Into Content Word Traps
Word traps are ways readers can be led astray – definitely to be avoided.
To Say Me Is To Know Me
“There is a lot happening out there, seeming as if it’s everything, everywhere, all at once. The events are relentless, but so is the pace with which language adapts to the changes—with new and newly prominent ways of referring to a wild variety of very specific things,” Nick Norlen, Senior Editor of Dictionary.com writes. “The most recent […]
Connecting With Buyers A’ La Ford
Content writers can emulate the way Ford Motor company marketed its Model T Ford.
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