What is it about the color red for Christmas? Well, Toppen af Danmark’s website lets us know… That song about Rudolph the Red-Nosed Reindeer? Rudolph was actually the marketing brainchild of American advertising exec Robert May, who added a ninth reindeer to the front of Santa’s sleigh as part of a promotion for a […]
“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them…how their lives are better because they are employed by the company,” observes Dana Polyak in a recent issue of Employee Benefit News. Back to Radio Station WIIFM, that old sales training rule that […]
“Your readers will appreciate it, even if they aren’t conscious of why,” says Laura Yates, introducing the Grammar Cheatsheet for Bloggers with the comment that getting grammar right will make you a better writer. In fact, Yates asserts, “the purpose of grammar is not to be 100%, absolutely correct. It’s to make your writing easier […]
“Long sentences are for Charles Dickens,” says the Jimdo blog for entrepreneurs – “The short attention span of today’s reader demands sentences of 35 words or less.” To achieve that abbreviated effect, Jimdo advises using adverbs and adjectives sparingly, focusing on nouns and verbs, sticking to active voice. That rule that is of particular help […]
“Content writers in Indianapolis – take courage!” I wrote back in 2012. “ If your marketing blog posts are filled with valuable, relevant, and engaging material, your use of ‘a lot’ when you should have said ‘many’,” substituting ‘your’ for ‘you’re’, or inserting an apostrophe in the pronoun ‘its’ aren’t going to constitute deal breakers.” But could […]
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