“Can you email me the information?” is never a request any sales professional wants to hear, admits Paul Cherry, author of Questions That Sell. What should the salesperson do? Agree, then clarify, is his suggestion. Ask the prospect: “ What kind of information will be most useful to you? What are you looking to accomplish?” Salespeople […]
“Links – you need ‘em,” writes Amy Lupold Bair in Blogging for Dummies. On a blog, the author explains, links are part of the resource you are providing for readers. Collecting links around a topic or theme helps to inform or entertain your blog’s readers. If you’re not only providing good content yourself, but […]
Although the article in Steve & Jack’s Home News (from my friend Steve Rupp, the Keller-Williams real estate consultant) wasn’t about blogging, it might have been. “Position Yourself As An Expert Source”, the title read; the content consisted of tips on establishing one’s credentials. People respond to authority. You’ll be able to persuade them more […]
Often, when we’re setting up a new blog for a business owner or professional practitioner, the topic of comments comes up. Should readers be invited to post comments? Initially at least, most Say It For You clients are afraid to allow for comments on their blog. Why? They fear those comments might be negative or […]
There are many different ways the same information can be presented in different business blog posts, and thank goodness for that, I say. In fact, at Say It For You, I’m always on the lookout for different “templates”, not in the sense of platform graphics, but in terms of formats for presenting information about any business or […]
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