Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I’ve suggested to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]
(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]
Even if you’ve never smoked, there’s a lot to learn about blog marketing from the “Josh and Kayla know quitting is hard” TV commercial for NicoDerm CQ®, I was thinking just the other day. Story power: You may or may not ever have been addicted to nicotine, but as humans, we’ve always been addicted to […]
“To me, when people talk about the fact that employees are not engaged, that means they’re missing what’s in it for them,” Margarida Correia writes in Employee Benefit News. “Employers need to help their employees understand how their lives are better because they are employed at the company.” “Employee engagement represents the levels of enthusiasm […]
The Danish have a very old tradition of breaking dishes on the doorsteps of family and friends on New Year’s Eve. The more dishes that are broken and piled up at your door on January 1st, the more friends and good fortune you have, Wescott writes in Tradish. Unfortunately for blog content writers, broken […]
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