What advice can you offer that they won’t find anywhere else? That’s the question we tossed around earlier this week. Michael Kitces, known for giving advice to financial advisors, thinks it’s about “naming your niche.” More than ever, niches and mini-specializations are effective differentiation tools, Kitces claims. The two are not the same. 1. A specialization […]
“ You won’t find this holiday travel advice anywhere else,” asserts Christopher Elliott in the Indianapolis Star. You’ve heard it hundred times: book early, prepare for bad weather, on and on. Elliott’s on a different wave length with his advice on how to behave and how to book, and how to travel. First, he […]
Richard Lederer, author of the book the Joy of Names, has a vested interest in his subject: his own name, he reveals means “powerful estate ruler leather worker”. But, “Must a name mean something?” (as Alice asks Humpty Dumpty).”Of course it must!” is Dumpty’s reply. In writing to promote a business or practice, using stories […]
“The key trait of nicknames is that they are bestowed upon a person by others,” Richard Lederer points out in The Joy of Names, and for three main motivations: affection ridicule group identity Nicknames may be related to: physical characteristics (Blondie, Red) mental characteristics (Brainak, Noodlehead) personality (Grumpy, Nerd, Nervous Nellie) shortening of a proper […]
At first glance, the WageWorks ad (the company provides Health Savings Accounts for employees) seems incredibly boastful: “We won’t tell you which HSA to pick. We’ll just tell you why it should be us.” On second glance, this ad reminds me of two points I made about thought leadership in recent posts on this Say […]
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