“Your readers will appreciate it, even if they aren’t conscious of why,” says Laura Yates, introducing the Grammar Cheatsheet for Bloggers with the comment that getting grammar right will make you a better writer. In fact, Yates asserts, “the purpose of grammar is not to be 100%, absolutely correct. It’s to make your writing easier […]
“Long sentences are for Charles Dickens,” says the Jimdo blog for entrepreneurs – “The short attention span of today’s reader demands sentences of 35 words or less.” To achieve that abbreviated effect, Jimdo advises using adverbs and adjectives sparingly, focusing on nouns and verbs, sticking to active voice. That rule that is of particular help […]
“Content writers in Indianapolis – take courage!” I wrote back in 2012. “ If your marketing blog posts are filled with valuable, relevant, and engaging material, your use of ‘a lot’ when you should have said ‘many’,” substituting ‘your’ for ‘you’re’, or inserting an apostrophe in the pronoun ‘its’ aren’t going to constitute deal breakers.” But could […]
What’s “Into the Endgame” about? (How Parliament should weigh up the Brexit deal, of course.) What about “Click to Download Teacher”? (Technology can help solve the problem of bad, absent teachers in poor-country schools.) “The New Abnormal”? (California faces the most destructive fire in its history). And “Drop It!”? (An argument about firearms will help […]
Ideas and Discoveries Magazine had a very good idea in terms of titles (which we blog content writers can make good use of) – using question words. The tactic of question titles is one I’ve often suggested to new Indianapolis blog content writers. Keeping in mind that people are online searching for answers to questions […]
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