“Write to express, not impress,” advises Mary Cullen in 87 Advanced Business Writing Tips That Actually Work. “Your goal is to easily transmit ideas and information, not to flaunt a big vocabulary,” she says. Blog content writers should find these three tips particularly apropos: 1. “Be certain your paragraphs aren’t longer than seven […]
At Say It For You, I’m always on the lookout for different “templates” for presenting information about any business or professional practice. The “nucleus” around which business blog posts are formed is their topic (issues, products, services and advice related to their field). Although the general topic remains the same over time, there is endless variety that can […]
Years ago, at a National Speakers Association meeting, I remember being taught to create a “one-sentence speech”. The idea was that anyone who’d been in the audience should come away being able to summarize in one line what I’d said; otherwise, my speech would not have been well-constructed. I believe the same rule holds true for blog […]
This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Simple lists, researchers found can overcome “cognitive blind spots”, speeding up the decision making process… (Now retired from my career as a CFP®, I stay interested in behavioral finance, which […]
This month’s issue of the Journal of Financial Planning included a description of two experiments designed to explore the way consumers make investment decisions. Since success in blog marketing is designed to assist in consumer decision making, I’m devoting this week’s Say It For You blog posts to discussing the insights those researchers share with […]
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