Redbook‘s holiday issue has a page blog content writers should see, titled “Dodge Common Dangers”. There’s a “Trim With Care” section cautioning readers to: keep lit menorahs at least three feet away from flammable items avoid overloading the Christmas tree with strings of incandescent lights avoid running electrical cords under carpets or rugs put glass […]
There are eleven characteristics often considered to be women’s strengths, Nancy D. O’Reilly writes in her book In This Together: How Successful Women Support Each Other in Work and Life. Interesting… was my reaction to that statement. In a content writer of either gender, I couldn’t help thinking, those very eleven strengths would result in […]
Blog post titles have a multifaceted job to do, arousing readers’ curiosity while still assuring them they’ve come to the right place. One compromise I’ve suggested to blog content writers is using a two-tiered title, combining a “Huh?” (to get attention) with an “Oh!” (to make clear what the post is actually going to […]
(There’s a test for those, didn’t you know?) Since emotional response towards advertising plays an important part in building a strong brand, researchers at the University of Bath, working with Nielson, came up with two ways to score ads. Information Power Score – measures what the consumer perceives as the value of the message Emotive […]
Even if you’ve never smoked, there’s a lot to learn about blog marketing from the “Josh and Kayla know quitting is hard” TV commercial for NicoDerm CQ®, I was thinking just the other day. Story power: You may or may not ever have been addicted to nicotine, but as humans, we’ve always been addicted to […]
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