Entries by Rhoda Israelov

O.K., You’re Biased. Your Content is There to Tell ‘Em Why

Is coming across as biased a bad thing? Not when it comes to blog marketing, I concluded, after reading in the Guardian about a great lecture by writer Neil Gaiman. Gaiman started out the lecture he was giving on the importance of libraries by saying “It’s important for people to tell you what side they […]

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Content Writing With No Need to Doubt

During the winter months, look to the frozen food aisle. Says the Daily Meal. And for those doubtful concerning the loss of nutritional value through freezing, no worries. A research team at the University of California, Davis tested blueberries, broccoli, carrots, corn, green beans, peas, spinach, and strawberries, finding that “good frozen produce is essentially […]

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Most People Want a Story in Their Blog

  “Most people want a diamond ring for their 50th anniversary. I chose a titanium knee,” begins a Community Health Network advertorial, sharing the story of patient “Pat G.”, whose sole purpose in undergoing a total knee replacement was to dance with her husband at their 50th anniversary party. “At age 75” the story continues, […]

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What If You Saw Only Half the Blog?

Ticket revenue covers just half of what it costs to produce world-class professional theatre at the Indiana Repertory Theatre, theatergoers learn while scanning the program booklet. So??? As John Pullinger puts it in the Journal of the Royal Statistical Society, “statistics provides a special kind of understanding that enables well-informed decisions. As citizens and consumers […]

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