“Humor in business can be a remarkable gift,” Cheryl Snapp Conner writes. Skilled use of humor gets a point across, lightens the mood, and makes business owners appear more approachable, she says. Laughter is a great tool, Emily Roycraft of the ImpressionsBlog agrees, if you’re looking to build rapport with your customers. By pinpointing what […]
Your chances of being attacked by a shark aren’t great – about one in 11 million, Jen McCaffrey reassures readers of Readers’ Digest. That said, to avoid being “that one”, McCaffrey advises, “Stay big…or go small”. In other words, if the shark looks aggressive, try to maintain a strong presence; if it appears to be […]
Making messages deliver impact is, of course, “our thing” as business blog content writers, and this week’s Say It For You blog posts are devoted to sharing wisdom from Chip and Dan Heath’s book Made to Stick. We can’t succeed if our messages don’t break through the clutter to get people’s attention, the authors point […]
To make a profound idea compact, you’ve got to pack a lot of meaning into a little bit of messaging. Chip and Dan Heath wrote the book Made to Stick to help readers who have ideas to convey and who want to make sure their messages are understood and remembered (that they “stick”). Since, for us […]
The Scots have no fewer than 421 words for snow, I learned just the other day. (This amazing discovery was made, I found out, as part of a study at the University of Glasgow, in preparation for publishing an online Historical Thesaurus.) There are, for example, flindrikins (slight snow showers), snaw-pouthers (fine driving snow), and […]
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