Entries by Rhoda Israelov

Do-You-Know-the-Difference Blogging for Business

  White tea is made from young leaves, green tea from more mature leaves, with the white  named after the silvery-white hairs on immature buds on the tea plant. Does the difference matter? According to the Beverage Guidance Panel, which includes the chair of the nutrition department at Harvard University School of Public Health, white […]

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Blogging for Business Outside Your Own

    “Can authors write characters whose experiences are outside of their own?” That’s the very question posed by Diana M. Pho in her article “Through the Looking Glass” in Writer’s Digest.  Writing across difference is important, she says, since “the best fiction has the ability to transport readers into another’s shoes and make readers […]

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Seguidilla Blogging for Business

    Poems often follow a particular set of rules.  The rules might be about: the number of lines the number of stanzas the number of lines the length of each stanza For example, sonnets have 14 lines, and use line-ending rhymes. Limericks have five lines, with the third and fourth lines rhyming (an AABBA […]

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Powerful Paragraphs and Sentences in Blogging for Business

“Construct your paragraphs with a good eye as well as a good mind,” advises Richard Anderson in Powerful Writing Skills.  What does that mean? Consider how the paragraph looks on the page – would it be more appealing to the eye to divide it into two paragraphs? Anderson’s reasoning includes the following considerations: Enormous blocks […]

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Blogging for Business With a Long Tail

  Keyword phrases come in two “sizes” – short tail and long tail, verticalresponse.com explains to adword buyers. Short tails consist of one or two words and, because people are likely to search those terms more often, they bring in more online traffic. Long tails typically consist of 3-5 words, targeting more specific searches. The […]

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