Some people think graveyards and cemeteries are the same thing, but they’re not, Jakub Marian, author of the book One Hundred Most Commonly Mispronounced English Words points out. Graveyards are on church property; cemeteries are not. With July Fourth around the corner, Writing Explained wants readers to appreciate the difference between “half-mast” and “half-staff”. When […]
In his 30-second “elevator speech” introducing himself at our InfoConnect2 networking meeting, fellow member Cody Lents shared something I think blog content writers need to hear. Most sales processes, Cody said, go as follows: Here’s what we have to offer…. Here’s how it works….. Here’s how it can help you…… What do you think?….. In […]
Are the oldest fossils really rocks? Is insomnia always dangerous? Is nervousness natural and healthy? Is eating potatoes as bad for teens as digital technology? These are just a few of the debatable topics covered in recent issues of both Psychology Today and Prevention Guide. But whether the topic of your own blog marketing efforts […]
Readers usually arrive at business blogs because they need something. Then, as they progress through a post, they are asked to do something – subscribe, comment, take a survey, or buy products or services. All too often, though, the blog doesn’t provide compelling WHYs: why this provider has chosen to be in this particular business […]
In the animal world, fellow Mensan Bob Truett pointed out, there are several purposes for tails, including: balance (as the animal climbs) temperature control (for cover in the cold, for fanning in the heat) defense (to swat enemies o social purposes (dogs wagging their tails) In the internet world, the concept of the “long tail” […]
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