To get started with what Neil Patel calls a “documented blogging strategy”, he says, you need to plan topic ideas. When he’s feeling light on those, Patel admits, he simply fires up Hubspot’s Blog Idea Generator. When Patel wanted to write about link-building, for example the Generator suggested building blog posts around: 20 Myths About […]
“Learning from Leonardo”, Walter Isaacson’s article in Time: The Science of Creativity, could serve as a checklist for blog content writers. DaVinci’s work holds lessons for all of us, the author says; even if we can’t match DaVinci’s talents, we can try to be more like him. How can that apply to creating innovative […]
The mini-article “Hosts with the Most” in the Perspective section of the AARP magazine suggests an interesting way blog content writers can use statistics to sell. “Maybe more of us want to run bed-and-breakfasts when we retire than we thought…Americans over 60 are the fastest-growing group to become Airbnb hosts.” In fact, we learn, there’s […]
Painted on a wall at the Cleveland airport, I discovered what could serve as the perfect model for introducing a blog. After all, when the owners of a business or professional practice have made the decision to include blogging as a key factor in their marketing plan, they need to tell their online visitors why. […]
That entire two page spread in Crossroads, AAA Hoosier Motor Club’s magazine, I realized, constituted one big Do-It-Yourself Call to Action. There were actually seven CTAs in a row: Know your coverage. Think about what’s changed since your last checkup. Review your home inventory. Check your liability coverage. Consider natural disasters. Evaluate your auto coverage. […]
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