“Annoyance may well be the most widely experienced and least studied of all known human emotions,” writes Joe Palca in National Geographic. “Traffic. Mosquitoes. People who snap their gum. People who crack their knuckles. There are so many things in the world that are just downright annoying.” True, a vast literature exists on anger, aversion, […]
When you quote someone else’s remarks on a topic you’re covering in your blog, that can be a very good thing. Why? you’re reinforcing your point you’re showing you’re in touch with trends in your field you’re adding value for readers by aggregating materials from different sources, adding variety in the way an idea […]
One important purpose of marketing blog titles is attracting online shoppers. So, catchy and engaging as a title might be, it won’t serve the purpose if the words in it don’t match up with those searchers used. After all my “reading around” – magazines, books, blogs, textbooks – you name it, I’ve come to […]
This week, at the start of a new blogging year, I’m looking through my bookshelves at all the business writing-related books I’ve collected over the year 2019. What would I do without these “reading around” gems with their different sorts and shapes of advice and reflection?…. The audience is the hero. “You are not […]
This week, with an eye to the year to come, I’m sharing more words of wisdom from ”my bookshelves”, along with the links to the authors and book descriptions… Sketch out an outline of events leading to a typical client needing you. Choose a client from a typical demographic you serve, suggests Paul Smith in […]
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