Political speak’s in season, for sure. One of the many terms you might hear bandied about is gerrymandering, which is what happens when politicians manipulate the redrawing of district lines to help their own party win more seats. And, while this Say it For You blog is about content writing, not politics, the Mental […]
Paper can be our valuable ally when our mission is learning something, the authors of Mental Floss magazine explain – in fact, we “get empowered by taking notes on paper,” as many scientific studies prove. Interestingly, while the blog posts that I and my Say It For You writers create are meant to be read […]
Everybody knows it – our best ideas come to us in the shower. But why is that? Mental Floss explains that “you’re more likely to have a creative epiphany when you’re doing something monotonous like showering”. Since monotonous daily routines don’t require much thought, the authors explain, your brain flips to autopilot and the prefrontal […]
If you’re a big brand like Coke or SunChips, your brand is being talked about and you need to address the topic head-on, and only then spread out to more general conversation, says Gary Vaynerchuk in his book The Thank You Economy. On the other hand, he points out, if you’re Sally’s Orange Soda […]
At California’s Joie de Vivre Hotels, they care about the big and the little stuff, Gary Vaynerchuk explains in The Thank You Economy. That hotel company, the author explains is “doing its damndest to perfect the art of customization”. The message, from the moment travelers arrive at the front desk is this: “We love where […]
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