“Was the oldest woman a fraud?” asks Smithsonian.com, referring to French socialite Jeanne Calment, who appeared to be making history when she died in 1997 at the age of 122. (Later investigation revealed that Jeanne had actually died at the age of 59 in 1934. Her daughter had actually assumed Jeanne’s identity, later dying at […]
“Please stop telling that same story,” Elizabeth Bernstein begs in the Life & Arts section of the Wall Street Journal. Storytelling is supposed to be a bonding experience, she says, because, when we share our personal narratives, we disclose something about our values, our history, and our outlook on life. But the bonding benefits of […]
“Humor in business can be a remarkable gift,” Cheryl Snapp Conner writes. Skilled use of humor gets a point across, lightens the mood, and makes business owners appear more approachable, she says. Laughter is a great tool, Emily Roycraft of the ImpressionsBlog agrees, if you’re looking to build rapport with your customers. By pinpointing what […]
Your chances of being attacked by a shark aren’t great – about one in 11 million, Jen McCaffrey reassures readers of Readers’ Digest. That said, to avoid being “that one”, McCaffrey advises, “Stay big…or go small”. In other words, if the shark looks aggressive, try to maintain a strong presence; if it appears to be […]
Making messages deliver impact is, of course, “our thing” as business blog content writers, and this week’s Say It For You blog posts are devoted to sharing wisdom from Chip and Dan Heath’s book Made to Stick. We can’t succeed if our messages don’t break through the clutter to get people’s attention, the authors point […]
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