There’s a lot we blog content writers can take away from a very unusual experiment called “The Sentimental Savings Study”. This study, reviewed in the Journal of Financial Planning , is about using psychology to help increase positive behaviors (in that specific case, personal savings). And, isn’t that precisely what marketing blogs are designed […]
“Make the reward worth it,” Nancy Duarte advises business speakers in her book Resonate. “No matter how stimulating you make your plea, an audience will not act unless you describe a reward that makes it worthwhile.” The ultimate gain must be clear.” Duarte lists 7 basic types of reward: Basic needs – include food, water, […]
Are there certain words, words that are quite common, yet which command a reader’s attention? Leafing through the July issue of TIME magazine, I found the answer to that question is a definite “yes”. Mind you, none of these attention-commanding, curiosity-stimulating words (or set of words) offers the slightest hint of the topic of […]
“High levels of confidence, even if unwarranted, can make people appear more attractive to potential collaborators,” A.M. Hammond writes in Psychology Today, explaining the importance of the way confidence is expressed. One tip about confidence offered by the American Marketing Association in Business Writing Tips for Professionals is relevant here: “Phrases like ‘We’re #1’, ‘We’re […]
The contributing authors in the Nature Conservancy Magazine must have collaborated to illustrate the power of similar sounds. As examples for blog content writers, I chose just four of the many titles in that issue: Roots Rewind This is an example of classic alliteration. Both words begin with the same consonant. Keep Carbon Although the […]
Follow us online!