Capturing Conflict in Your Content
When it comes to content marketing, conflict refers to problems that readers are motivated to solve.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Op Ed Piece Nails Allusion and Metaphor
An op ed piece in the Indianapolis Business Journal is an excellent example of the use of allusions and metaphors in content writing.
Create Compelling Content by Using Images!
This guest post emphasizes the importance of using imagery along with test in content marketing.
Writing About WIne and Other Difficult Content Tasks
“Using words to describe wine is fraught with peril,” Gus Clemens writes. The challenge facing all content writers is introducing terminology without that being a “turn-off”.
In Sales, Words Matter!
This guest post emphasizes the importance of choosing the right words in the sales process.
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