Rolling a Picasso in Your Content
The game Roll a Picasso demonstrates how it is possible, through manipulating a finite number of different topics and approaches, to maintain variety.
Author Archive for: Rhoda Israelov
Entries by Rhoda Israelov
Telling Your Business Story Through a Brand New Lens
“There are no original stories, but there are always original ways to tell old stories,” This quote from Writer’s Digest might have been meant for content marketers,. who use variety t engage different segments of the target market.
Ask “Have You Read?” and “Have You Tried?”
In content marketing, we can take a tip from guidance given hospitality workers, allowing customers to feel they are control of the decision-making process.
The Content Marketing Challenge is Always the Same
Paul Hellman caution the getting heard is much harder these days, because of the diminished attention span of people today. Here are some clues to overcoming that challenge.
The Best Way To Make It Personal
John Maxwell’s book The 16 Undeniable Laws of Communication teaches how to make a communication personal. Translated into content marketing, the principle involves using what the audience already knows as a connecting point to introducing new insights.
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