Readers Digest is obviously aware of a certain not-so-secret secret: Useful, everyday advice hits the spot with readers. The Digest “tips” are meant to apply to a broad range of consumers and describe easy-to-implement “fixes” and processes, including: Clever uses – for ammonia, vinegar, club soda, aluminum foil, apples, you name it… Safety mistakes to […]
I had never heard of GOLO, but once I’d seen the company’s TV commercial, I had a hard time getting it out of my mind. Sure, the name GOLO is catchy, but it was the clever memory hook that did the trick: GO LOse weight GO LOok great GO LOve life Around six years ago, […]
The term “framing” comes from behavioral science, which teaches that people decide on options based on whether an option is presented with positive or negative connotations. Certain features of a topic can be emphasized more than others through framing. For us business blog content writers, it’s important to remember that every choice of words we […]
For us business blog content writers, it’s important to remember that every choice of words we make involves framing. Our goal is positioning our story in a way that our audience can focus on and respect. Blog readers need to perceive a business owner or professional practitioner as an expert, I teach at Say It […]
Despite the flair of those TV Chefs who seem to nonchalantly add “a dash” of this or that seasoning, as you’re preparing the Thanksgiving feast, it’s a good idea to measure the ingredients and the cooking time. Is it important to measure your time in blogging for business? Well…“It’s better to be roughly right than […]
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